Chelsea have agreed to a new shirt sponsorship contract worth more than £40m a season with American technology giants Infinite Athlete.
Both parties had planned to finalise the agreement on Tuesday, but they were forced to wait for approval from Premier League executives.
When reports from the club’s pre-season media day circulated online, Chelsea supporters started to make assumptions regarding the shirt contract.
However, a source with knowledge of the transaction told Mail Online that it was simply awaiting Premier League approval.
If everything goes according to plan, Mauricio Pochettino’s team will debut the new branded kit in this Sunday’s home Premier League opener against Liverpool. The agreement includes Emma Hayes and her women’s side. Next month, they face Roma in their first preseason friendly.
The agreement, which has been in the works for months, puts an end to the club’s hunt for a new shirt sponsor after their agreement with mobile phone giant Three expired at the end of the previous season.
The revelation also spares owner Todd Boehly and his consortium the embarrassment of entering the 2023-24 season without a significant agreement in place. It also provides a much-needed financial lift for them.
The tech giants who are a parent company to Tempus Ex, another Chelsea partner, has sponsorship deals with the NFL and the US Collegiate PAC-12 Conference aswell.
Infinite Athlete wants to dominate the world of football by giving clubs access to affordable player data and letting fans view matches from a variety of perspectives.
In the case of Chelsea, the new manager, Pochettino, and his staff will have access to the cutting-edge AI player data they need to manage their team.
Fans will be able to enjoy a match as if they were seated with friends on The Shed end or Matthew Harding stand by viewing the same stats on an app while streaming it.
To the joy of both parties, the new Chelsea FC Chief Executive Officer Chris Jurasek, and Infinite Athlete, the rolling deal represents their first introduction into the Premier League.
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