Despite a last-minute £40m offer from an adult website, Chelsea is still expected to begin the season without a shirt sponsor.
Mauricio Pochettino’s side will meet Liverpool at Stamford Bridge in just five days for their opening Premier League match.
For a team of Chelsea’s size, beginning the new season without a jersey sponsor would be exceedingly unusual, but the Blues are taking their time to resolve the situation.
Although it’s unlikely that a contract would be reached before the first game, the club has spoken to a number of businesses about a prospective sponsorship arrangement.
It happens despite the club obtaining a sponsorship offer from adult membership service My.Club.
The Mirror reported that My.Club boss Mike Ford said: ” We here at My.Club want to sponsor Chelsea as they look to improve on last season’s disappointment.
“We want to have the My.Club logo emblazoned on the front of Chelsea’s jerseys before the club kicks off its 2023 season against Liverpool.
“This contribution would work for both parties. For Blues, it will help to make perfect signings like Kylian (Mbappe). For us, it will ensure Blues fans have only two clubs to call ‘mine’.
“It would be great having Mbappe, Mudryk and other Chelsea players sharing their training exclusives and hosting AMAs on My.Club, a platform for all creators.”
Chelsea apparently isn’t concerned that they won’t have a shirt sponsor for their match against Liverpool on Sunday because they are focused on getting the best possible agreement.
The club’s CEO, Chris Jurasek, is in charge of finding a new sponsor and is adamant about the quality of the agreement since, according to the Telegraph, doing otherwise could create an “unwanted benchmark” for future talks.
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