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Alphabet’s AI Chatbot Bard Expands to Europe and Brazil, Offering Enhanced Features and Language Support

The introduction of Bard in these new regions intensifies the competition with Microsoft’s ChatGPT.


Alphabet, the parent company of Google, has announced the launch of its highly anticipated artificial intelligence chatbot, Bard, in Europe and Brazil. This expansion marks a significant milestone for the product, following its successful introduction in the United States and the United Kingdom earlier this year.

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Bard’s entry into the European market faced some delays due to concerns raised by the region’s main data regulator, the Irish Data Protection Commission. The commission expressed apprehensions regarding the privacy safeguards implemented by the tech giant for its generative AI tool and requested further information. Addressing these concerns, Alphabet engaged in productive discussions with the regulatory body, assuring them of the platform’s commitment to transparency, choice, and user control. Furthermore, Bard users are provided with the option to opt out of data collection, reinforcing Alphabet’s dedication to respecting user privacy.

During a recent press briefing, Amar Subramanya, the engineering vice president, refrained from commenting on potential plans for developing a dedicated AI application. Subramanya described Bard as an experiment, highlighting the company’s ambition to pursue bold and responsible endeavors in the field of artificial intelligence.

In a bid to enhance the user experience, Google has introduced several new features to Bard, making them available globally. One notable addition is the chatbot’s ability to audibly communicate its responses, offering users an alternative perspective and enabling them to approach their ideas from a different angle. Jack Krawczyk, Google’s senior product director, emphasized the significance of this feature, stating, “Sometimes hearing something out loud can help you approach your idea in a different way. This is especially helpful if you want to hear the correct pronunciation of a word or listen to a poem or script.”

Furthermore, it now supports conversation prompts that include images, enabling users to engage with the chatbot using a variety of multimedia content. Krawczyk highlighted the broad language support of Bard, mentioning that users can collaborate with the chatbot in over 40 languages, including Arabic, Chinese, German, Hindi, and Spanish. The platform also offers users the flexibility to modify Bard’s responses by selecting different tones and styles, such as simple, long, short, professional, or casual.


Google has ensured that Bard incorporates practical features to facilitate user interactions. Users can now pin or rename conversations, allowing for easy organization and retrieval of information. Additionally, the chatbot enables users to export code to various platforms, expanding its usefulness in different contexts. The introduction of image integration in prompts adds another layer of versatility, enabling users to communicate more effectively with Bard.


Alphabet’s expansion of Bard into Europe and Brazil heralds a new era of AI-driven conversational platforms. With its enhanced features, broad language support, and commitment to user privacy, Bard presents an impressive tool for users seeking human-like interactions and meaningful collaboration. As the competition in the generative AI market intensifies, both Alphabet and Microsoft are pushing boundaries, making strides towards advancing the capabilities of these AI chatbots and shaping the future of human-AI interactions.