Why Meta’s Threads App Won’t Launch in Europe


A source close to the company claims that the Facebook-owned Threads app, which aims to compete with Twitter, won’t be accessible in the European Union when it launches on Thursday due to concerns about regulatory compliance.

Since Elon Musk’s takeover of Twitter caused the social media site, which is extremely popular with politicians and celebrities, to become disorganized, this app is considered to be Twitter’s greatest threat to date.

A source with deep ties to Meta revealed on Wednesday that the tech giant was delaying the launch of Threads in the 27 nations that make up the European Union because it wanted more information about the Digital Markets Act, which will be fully implemented in the following year.

The Directive on Market Abuse (DMA) is a ground-breaking law that, in Europe, imposes stringent regulations on the largest online corporations.

One of these restrictions makes it illegal for platforms to share data with other services of the same type. Additionally, it prevents firms from guiding users of the network to their own products.

The fact that a user’s personal data, including contact and geolocation information, will be collected and used for advertising purposes was made clear in the description of the Threads app that was available in app stores in the United States.

Meta has previously violated EU regulations by attempting to use data from WhatsApp to improve Instagram and Facebook, which is something that European regulators have forbidden it from doing. This has caused Meta to run afoul of EU standards.

According to a statement made to the Irish Independent by a spokeswoman for Ireland’s Data Protection Commission, Meta has stated that it will not be distributing the app in Europe “at this point.”

Meta’s headquarters for operations in Europe are located in Ireland, and the country’s regulatory body is responsible for monitoring the company’s activities there.

AFP attempted to get a comment out of Meta, but she did not immediately respond.

Meta was one of seven businesses, including Amazon and Apple, that notified the EU on Tuesday that they have met the requirements to be subject to the new regulations when they go into effect next year.