A sponsor for the FIFA Women’s World Cup, Xero, a New Zealand-based accounting firm, is offering 20,000 free tickets amid concerns over the lack of sales in one of the tournament’s host nations. Xero announced that 5,000 tickets would be offered for each match set to be played in the four venues in New Zealand as it co-hosts the World Cup later this month with Australia.
According to reports, ticket sales in Australia are significantly higher. Of the 1.25 million already sold for the tournament, only 320,000 have been sold for matches in New Zealand. Australia is largely considered a serious title contender this year, while New Zealand’s Football Ferns have never won a World Cup group match.
The Women’s World Cup chief executive Dave Beeche recently stated that “Naturally, there are some games that are experiencing higher demand with the Kiwis and some of the top-ranked teams,” but he also added that they are “happy with how the progress is overall.”
This initiative by Xero aims to boost ticket sales and support the host nation in its efforts to successfully organize the tournament.