Mark Zuckerberg, founder of Meta Platforms Inc., posted his first tweet in more than a decade on Wednesday. The tweet was a playful jab at Elon Musk on the day that Meta’s Instagram officially unveiled Threads, a much-anticipated Twitter substitute.
Zuckerberg tweeted a picture of two identical Spider-Men facing off hours after Threads, widely regarded as the most serious threat to Musk’s struggling social media service, launched. This tweet appeared to be Zuckerberg’s first since 2012 and comes two weeks after Musk challenged the Meta founder to a cage fight.
Musk responded shortly after with his own retort about Instagram, stating that it is “infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram”.
Threads is capitalizing on a series of missteps on Twitter. Since Musk acquired the company for $44 billion in October, it has cut thousands of employees, loosened content moderation policies, and put users and advertisers through a spate of technical challenges. In its latest controversial policy change, Twitter limited the number of tweets users could view daily, a measure Musk called “temporary” in order to fend off data scrapers and bots.
Zuckerberg stated in a post on Threads that “There should be a public conversations app with 1 billion-plus people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will”.